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DANCING WITH THE DEVIL:
Why -and how- most small businesses need to pay for Google leads.
Speakers: Duane Carey and Terri Hesse from IMPACT Marketing
There are two universal truths when it comes to generating new business via Google: 1) SEO, or being found organically in Google searches, is rarely effective for small businesses seeking consistent lead flow, and 2) paying Google for leads can be very fruitful, but it’s expensive and complicated. We will show you how to efficiently navigate this great tool, even if it is a “necessary evil.”
Duane Carey is the owner and lead strategist of IMPACT Marketing & Public Relations. Active in Howard County’s business community, he served 8 years on the Board of Directors of the Howard County Chamber of commerce, including a stint as Board Chair, and was named the Chamber’s Business Person of the Year in 2014. With an MBA in Finance from Johns Hopkins University, Duane appreciates digital marketing’s ability to track, measure, and calculate return-on-investment.
Terri Hesse is a proud “technology geek,” Terri is IMPACT’s expert on all things digital. She manages the tasks that elevate our clients’ online marketing efforts, including website development, search engine optimization (SEO), keyword analysis, and Pay-Per-Click (PPC) campaigns, to name a few. Terri has been managing IMPACT clients’ PPC accounts for over a decade, and holds multiple digital marketing certifications, including the Google Ads Certification, which recognizes her as an expert in online advertising. Terri hold an M.S. in Computer Science from Johns Hopkins University.
Turf Valley Resort
The Terrace Room
2700 Turf Valley Road, Ellicott City, Maryland 21042
*** Entrance to the Terrace Room is to the left of the main entrance to the hotel. It is covered with a green awning. ***
Members: Early Bird - $35 by noon FRIDAY, OCTOBER 11, $50 thereafter.
Introduce a friend to BWN: Bring a guest at your member rate!
Contact Turf Valley Resort directly (410 465 1500) if you have food allergies or special dietary needs. For more information, please contact Doris Walsh, Director of Membership.
** IMPORTANT REGISTRATION NOTE **
If you would like to register a guest after you have registered, please follow these instructions.
One of the unique features of BWN is that we are ACTIVE supporters of our Howard County community. Not only do our members support each other as women in the business world, but we also harness the collective power of our membership to support the vital service work of various local organizations -- every month.
This month, help us support Hope Works.
During our October meeting, we will be collecting
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327 Radnor Road, Baltimore MD 21212